Link Popularity

Sometimes the virtual world can seem just like high school all over again: appearances mean a lot, popularity is paramount, and you want see and be seen with the “right” people. Websites have to contend with this as well, and they can become more “popular” by featuring quality content and attractive layouts and by being associated with other well-known and respected sites. Unlike high school, though, the world is your potential audience, and you have a lot more flexibility in establishing your niche.
Link popularity is just what it sounds like: it is the number of external websites that have linked back to your site. This is important for a few different reasons: one, it indicates that other sites find your articles, blogs, or products useful and of benefit to their readers. No site wants to send their traffic to useless sites; it is not beneficial, and it alienates visitors. A link is like an endorsement of sorts. And two, link popularity is a factor in search rankings. Google’s algorithm takes popularity into account as it generates is SERPs.
How do you increase your popularity? Let’s first start with how not to increase it. Link farming, link wheels, and other bulk link exchanges may be tempting. They offer to build thousands of links for a very low monthly price. But even their nominal fee (usually around $50) is not worth it. These links are, at best, useless. At worst, they will get you penalized.
Instead, focus on manual linking building. Establish relationships with sites that are in the same type of industry or engage the same type of community. Ask for links back to your site, and make sure to offer valuable content to the traffic they send. Work on becoming part of the broader online community with blogs, forums, and social networking. At the back of your mind should always, always be quality. You want to offer quality content: this is how you build links organically.

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Link Building: Dos and Don’ts

SEO is a constantly changing industry, and techniques that were innovative and effective a few years ago, or even last year, may be out of date now. They may also be considered “black hat” now, whereas they would not have been before. It can be hard to keep up! Quality content will always be central to search engine optimization, but what about another staple of SEO campaign, links? Are backlinks as important now as they were last year? The quick answer: yes. And then some. External links can be crucial to rankings. Here are some dos and dos and don’ts to keep in mind.
Don’t: Bulk Link Services. Retailer JC Penney just learned the hard way that not every SEO campaign is equal. They enjoyed top rankings for a variety of categories, but then the New York Times blew the whistle. Apparently, JC Penney’s SEO firm had created dozens of sites that contained nothing but links to JC Penney. This artificially boosted their rankings. Bulk link building services do not work. They are mass-produced, cheap, and ultimately, they may cause your rankings to go down. JC Penney fell from the tops of the SERPs dramatically as Google penalized them for engaging in link farming.
Do: Manual Link Building. If it’s too easy, it’s not going to work. Many SEO experts now say that manual link building is best. This is when one manually approaches sites to request links; it is extremely time-consuming, but much more effective than mass-generated links. Explain why your website will be beneficial and of interest to their users.
Don’t: Link Arbitrarily. Don’t link to sites that are completely unrelated to your field. It turns visitors off and may backfire on you with decreased popularity.
Don’t: Spam. Do not spam forums with links or compose low-quality articles stuffed with keywords and links. Besides the offering nothing of value to traffic, you may be penalized by Google, who is continually ramping up efforts to fight webspam.
Do: Articles, News, and Link Baiting. The goal here is not to sell, sell, sell. It is to entertain, inform, and engage. Link baiting is dependent upon your ability to offer something of value to your readers. Articles tend to bring high quality traffic, and this can be a way to demonstrate your expertise or authority in a field without making overt pitches.
Do: Start Working On Your Links Today. It can help you increase your online presence.

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Link Building UK

One of the most valuable SEO strategies is link building. UK websites must not only compete with each other, but with millions of other sites around the world, for their audience’s attention; links help make this happen. Quality content is the lynchpin of any good website, and links are a natural extension of this. But not all links are created equal, and you will find that the company your site keeps is crucial. Quality content + quality links = quality traffic. It is that simple. But creating those good links is a bit more complex.
As SEO has developed and evolved over the years, so too has the creation of quality links. A few years ago, it was possible to improve your search rank via link farming or link wheel services. Today, these mass link building services do very little good, and what’s more, they have the potential to have a negative impact on your rankings. Google has recently clamped down these link farming sites, and a penalty can drop your site off the top of the SERPs.
To undertake quality link building, UK websites need to go manual. This involves reaching out to other sites that are related and asking for links back. This is manual link building, and while it is very time-consuming, it does offer the best return on your efforts. Some tips:
• Find sites that are related in some way to yours or appeal to the same community.
• Work on manual links to sites that have a page rank of 5 or more.
• Make sure your links are live and accurate.
• Use strong, optimized anchor text.
• Have the quality content you need to entice other sites to work with you. No site wants to risk their reputation by linking to dud sites. Make sure you have something of value to offer.
Link building is a major focus of any SEO campaign. Get the “link juice” you need to create a strong online presence.

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