Link Building Strategies

The world of search engine optimization moves at a lightning fast pace; strategies and techniques are always evolving, and what worked yesterday may not work today. Flexibility is crucial, and nowhere is this more apparent than in link building. In the past, you could get away with mass-generated links from farms, wheels, or exchanges. Today, the quick and easy answer is no longer right. Not only can you waste your site’s valuable money, you could end up being penalized by Google for using out-of-date techniques. Here are some link building strategies for 2011.
Developing Quality Content. You probably hear this again and again, and you should. Content is absolutely the most crucial piece of an SEO campaign. Why? Who is going to link to your site if there is nothing of value? Doing so risks the reputation and rank of the sites and it alienates the traffic you are trying to attract. Since increasing traffic is your goal, you have to have something of value to attract and keep it.
Social Media. Participating in social media, whether through Twitter, Facebook, forums, or blogs can be very effective if done properly. It is not, for instance, a good idea to use this media to sell, sell, sell. This turns audiences off. Instead, use these platforms as a way to engage your audience and create an image for your website and business. Again, quality is key. Make sure your comments are thought-provoking, useful, and relevant. Create a signature with a hyperlink to your site and use optimized anchor text.
Article Marketing. This is another way to engage your audience. Provide useful, relevant content that is informative or entertaining. Again, the goal is not to sell directly; rather you are building your online presence and giving your audience something of value. Optimized anchor text and links are critical.
Link building strategies evolve over time, and keeping up with it is essential for the success of your website. Behind all of these techniques lies quality content, so focus on that to achieve organic links, which are the most effective.

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Link Building for SEO

Being an expert in SEO means being able to stay on top of – and ahead of – trends in the industry. Can you anticipate the most effective strategies? Can you act on these instincts to create effective campaigns? Link building has always been a crucial component of search engine optimization, and it remains so today. But the how’s and why’s of linking have changed, and yesterday’s effective techniques may be today’s blackhat tactics. What do you need to know about link building for SEO?
In a 2011 Covario survey of more than 300 search marketers, 30 percent indicated that their main SEO strategy will be focused on link building, and 36 percent said that they would focus specifically on organic links through social media sites, like Facebook or Twitter. A variety of services have popped up in order to cater to the growing need for links, but too often, link farms, wheels, and exchanges are simply wastes of money, and they may put you in a compromising position with regard to Google – and that is the last place you want to be. Instead, focus on quality not quantity.
How do you do this? Avoid any service or SEO firm that offers to build thousands of links for you. JC Penney and Overstock.com were recently penalized by Google for doing just this, and they found their rankings on the SERPs dropped quickly and certainly. Instead, search for sites that are related to your industry or which engage the same community. Create conversation – not sales pitches. You want to put useful information out there and create an image for yourself that demonstrates your authority.
Do some link baiting. This often has negative connotations, presumably because of the word “baiting.” But you are not doing anything underhanded or shady here. This means that you create high quality, useful, entertaining pieces that will naturally encourage people to share and link to you. Again, the purpose is not to sell but to engage the community and build your online presence.
Link building for SEO remains a concern and should be a top priority for any website in 2011.

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